Over the past two years, the term AI advertising has flooded the headlines. From Coca-Cola to small startups, many brands have tried to generate campaigns using artificial intelligence tools. The promise is tempting: cheaper, faster, and seemingly more creative ads. However, behind this initial glitz lies a key question: is this the best strategy for building a unique, memorable brand with a genuine connection to its audience?
The answer, increasingly clear, is no.
Because when everyone uses the same algorithms, the same visual styles, and the same canned solutions, advertising runs the risk of becoming uniform, impersonal, and lacking that spark that sets one brand apart from another.
In this article, we will analyze the limitations of AI advertising, the risks it poses for brands seeking to stand out, and, above all, why human craftsmanship in CGI, FOOH, and VFX remains the best bet for creating campaigns that truly connect with people.
AI advertising is presented as a revolution:
Platforms such as Stable Diffusion, Runway, and MidJourney have caught the attention of agencies and marketing departments. Even large companies such as Channel 4 in the United Kingdom
have announced that they will offer advertisers the possibility of creating automated campaigns with generative AI.
The appeal is obvious: speed and efficiency. But the real question is what price a brand pays when its campaign loses identity, consistency, and authenticity.
One of the main drawbacks of AI advertising is homogeneity.
Algorithms work with huge existing visual databases, which means that the images generated tend to repeat patterns, styles, and compositions that have already been seen.
What seemed “new” a year ago is now instantly recognized as “made with AI.” And if your audience perceives that your campaign looks suspiciously similar to your competitor’s, the impact of differentiation disappears.
In a market saturated with stimuli, originality is not optional, it is essential. And originality can only come from the human mind that interprets a brand’s history, values, and personality to translate them into a unique piece.
Another factor to consider is visual and conceptual errors. AI can generate quick results, but it lacks the contextual understanding that a designer, animator, or creative director has.
Examples abound: hands with six fingers, facial deformities, objects impossible in the real world. When a brand like Coca-Cola launches a Christmas campaign created with AI and social media users point out the flaws, the viral effect can backfire.
Advertising should not only be impactful, it should also be consistent and credible. A visual mistake can be the difference between reinforcing trust in your brand or losing it in a matter of seconds.
Compared to the coldness of AI advertising, artisanal production in CGI, FOOH (Fake Out Of Home), and VFX offers an irreplaceable advantage: absolute personalization.
Each campaign is built from scratch, with the following in mind:
This process not only ensures a unique result, but also allows for a level of artistic and narrative control that is impossible to achieve with an algorithm.
A clear example of this are the viral FOOH campaigns by brands such as Nike and Disney, which manage to surprise because there is a team behind them designing how and where to generate the greatest emotional impact. No AI can, on its own, design such a finely tuned strategy.
Advertising is, in essence, emotion. It’s not just about showing a product, but about generating a reaction, a memory, a conversation.
AI can generate attractive images, but it does not understand human psychology, culture, or the emotional subtleties that make a campaign resonate with people. That connection comes from the creative work of professionals who understand the power of color, rhythm, framing, and narrative.
A campaign crafted by a creative team seeks not only visual impact, but also emotional resonance. And that resonance is what makes a campaign memorable.
Another common argument in favor of AI advertising is cost. At first glance, it seems cheaper. But is it really?
In the long run, cheap ends up being expensive. Well-designed artisanal production may have a higher initial cost, but it guarantees quality, consistency, and return.
In a world where more and more brands are turning to AI advertising, the real differentiation lies in returning to the human touch.
Customers don’t remember an ad because it renders perfectly in seconds. They remember it because it excites them, because it surprises them, because they feel there is an authentic story behind it.
The future of advertising lies not in producing faster, but in producing better. In an environment saturated with AI-generated images, craftsmanship will be what stands out.
AI advertising can be a useful tool for certain quick or low-risk uses, but it will never replace the value of a campaign designed by a human team with experience in CGI, FOOH, and VFX.
Brands that want to truly stand out must commit to artisanal creativity, because only this ensures:
In advertising, speed will never replace authenticity. And in the end, brands that are committed to craftsmanship are the ones that leave their mark.
Contact our team and they will provide you with the ideal solution for your brand or business.
