The world of advertising never stops. Every year, new ways of surprising, capturing attention, and thrilling audiences emerge. And in 2025, CGI (Computer Generated Imagery) is more present than ever as a key tool for brands seeking to differentiate themselves.
Far from being a simple technical resource, CGI has become the driving force behind memorable campaigns, from big-budget commercials to viral social media projects. But what is really setting the tone this year? What are the trends in CGI advertising for 2025 that no brand should ignore?
In this article, we review the most relevant ones and tell you how to apply them so that your brand not only looks modern, but also truly connects with people.
The first major trend is virtual production. What was once reserved for big-budget film productions, such as Disney’s The Mandalorian, is now making its way into the world of advertising.
Thanks to technologies such as LED walls and in-camera VFX, it is possible to create immersive environments that replace filming in physical locations. This has several advantages:
In 2025, we will see more and more brands using this resource to create spectacular campaigns on a tight budget. And the best thing is that these digital environments allow for immediate visual impact, perfect for campaigns that aim to go viral.
FOOH (Fake Out Of Home) has established itself as one of the most powerful formats for generating conversation on social media. These are campaigns where an enormous or impossible element appears in a city, such as a giant car crossing a bridge or a product that comes to life on a building.
Recent examples from 2024, such as those from Disney+, Ford, and Lacoste, proved it: all it takes is a well-executed CGI video for social media to be flooded with shares, likes, and comments.
The key to FOOH is that it plays with the line between reality and fiction. The audience knows it’s an illusion, but they enjoy the show and share it anyway. In 2025, we’ll see even more brands—large and small—using this strategy because it combines the best of both worlds:
Among the trends in CGI advertising for 2025, FOOH is positioned as the star resource for achieving visibility without relying solely on investment in paid media.
Another clear trend is the adoption of real-time VFX thanks to engines such as Unreal Engine 5 and Unity.
Until recently, photorealistic renders required hours (or days) of processing. Today, with these technologies, it is possible to visualize live how an animation, a scene, or a product will look.
For brands, this means:
Advertising in 2025 will not only seek to showcase a product, but also to create interactive experiences. And real-time VFX are the gateway to this new way of connecting with audiences.
Although generative AI continues to make headlines, the reality is that many brands have begun to see its limitations. Errors, repetitive aesthetics, and a lack of strategic control mean that craftsmanship is increasingly valued.
The campaigns that will succeed in 2025 are not those created in seconds by an algorithm, but those with a unique story behind them, designed by creatives who understand consumer psychology and brand identity.
The trend is clear: technology yes, but at the service of humanity. The most impressive CGI is that which is combined with careful storytelling, an emotional narrative, and strategic execution. And that can only be achieved through the craftsmanship of a specialized team.
Today’s marketing isn’t satisfied with just showing a video: it wants the audience to have an experience.
In 2025, we will see a rise in campaigns that combine CGI with augmented reality (AR) and mixed reality (MR). From shop windows that come to life with your cell phone to products that can be viewed in 3D at home, the key is to involve the viewer in the action.
These types of campaigns have enormous power on social media. When users become protagonists, they not only remember the brand, but also become ambassadors by sharing their experience.
CGI is the foundation of these immersive experiences because it allows for the creation of hyper-realistic elements that interact with the physical world. And for brands, it offers a double benefit: immediate impact and organic dissemination.
Another trend in CGI advertising in 2025 is related to sustainability. More and more companies are looking to reduce their carbon footprint and logistics costs.
Thanks to CGI and virtual production, it is possible to create entire campaigns without the need for large physical shoots, international travel, or expensive sets. This not only reduces environmental impact, but also speeds up production times.
Brands that know how to communicate this efficiency as part of their values will earn extra points with increasingly conscious consumers.
Trends in CGI advertising for 2025 point to an exciting scenario: immersive environments, viral campaigns in FOOH, real-time VFX, and interactive experiences that blur the line between the physical and the digital.
However, beyond technology, there is something that never changes: the need to connect with people on an emotional level. And that connection can only be achieved when there is human creativity behind every campaign.
The key in 2025 will be to combine the best of both worlds: the technical innovation of CGI with the soul of craftsmanship. Because in an environment saturated with automatically generated images, what will really stand out is authenticity.
Do you want your brand to take advantage of the latest trends in CGI advertising to stand out in 2025? Let’s talk and design a unique, surprising, and memorable campaign together.
