{"id":2624,"date":"2023-09-23T06:33:53","date_gmt":"2023-09-23T04:33:53","guid":{"rendered":"https:\/\/fooh.es\/what-is-fooh-advertising-and-why-is-it-revolutionizing-social-media\/"},"modified":"2025-10-04T13:21:37","modified_gmt":"2025-10-04T11:21:37","slug":"what-is-fooh-advertising-and-why-is-it-revolutionizing-social-media","status":"publish","type":"post","link":"https:\/\/fooh.es\/fr\/what-is-fooh-advertising-and-why-is-it-revolutionizing-social-media\/","title":{"rendered":"What is FOOH Advertising and why is it revolutionizing social media?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2624\" class=\"elementor elementor-2624 elementor-2559\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d4f458 e-flex e-con-boxed e-con e-parent\" data-id=\"44d4f458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7247bb7 elementor-widget elementor-widget-text-editor\" data-id=\"7247bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\"><b>What is FOOH Advertising and why is it revolutionizing social media?<\/b><\/h1>\n<p>We live in the age of infinite scrolling, where thousands of pieces of content compete for a fraction of a second of attention. In this environment, a form of advertising has emerged that is as impactful as it is disruptive: FOOH, or Fake Out Of Home. It is a perfect fusion of creativity, technology, and entertainment. The most interesting thing? It looks real, but it isn&rsquo;t.    <\/p>\n<p>FOOH advertising uses CGI (computer-generated imagery) to simulate spectacular urban interventions, which are then shared on social media as if they had occurred in the real world. This new format is achieving massive reach, viral interactions, and a genuine emotional connection with the public. <\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h2><b>What does FOOH mean?<\/b><\/h2>\n<p>FOOH is an acronym for Fake Out Of Home, a term that refers to advertising campaigns created in simulated urban environments using digital visual effects.<\/p>\n<p>Instead of setting up a physical structure, a marquee, or a giant installation in the middle of a city, everything is done virtually. Thanks to hyperrealistic CGI, the audience believes they are seeing something that has actually happened in the physical world&#8230; when in reality, it is a well-executed illusion. <\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfac It&rsquo;s like mixing Hollywood with digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcf1 And it is specifically designed to break social networks.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"> <\/span><\/i><\/p>\n<h2><b>Why is FOOH so trendy?<\/b><\/h2>\n<p>The key to FOOH&rsquo;s success lies in its ability to surprise and excite. Being so realistic and spectacular, it generates an immediate reaction: <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Amazement: \u201cIs this real?\u201d\n<p> <\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Question<\/b>: \u201cPhotoshop or real installation?\u201d\n<p> <\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Curiosity<\/b>: \u201cWho did it? How?\u201d\n<p> <\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shareability<\/b>: \u201cI have to show this to someone.\u201d\n<p> <\/p>\n<\/li>\n<\/ul>\n<p>The result is organic virality. People share content not because they are paid to, but because they want to be part of the collective amazement. <\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<h2><b>Benefits of FOOH compared to traditional advertising<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Feature<\/b><\/p>\n<\/td>\n<td>\n<p><b>Traditional advertising<\/b><\/p>\n<\/td>\n<td>\n<p><b>FOOH<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Production cost<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">High (logistics, permits, printing, installation)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Low to medium (all digital)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Organic reach<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Low (requires paid media)<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">High (viral, shareable)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Creative flexibility<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Limited by physics<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Completely free<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Production time<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Slow and bureaucratic<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Agile (depending on the study)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Legal\/logistical risk<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">High<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Null<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b> <\/b><\/h2>\n<h2><b>Viral examples of FOOH campaigns<\/b><\/h2>\n<h3><b><i>Maybelline \u2013 London<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A giant mascara \u201capplying\u201d itself to subway cars. The video circulated on TikTok, Instagram, and Twitter, generating millions of views&#8230; and many believed it was real.  <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1903 aligncenter\" src=\"https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-300x300.jpg\" alt=\"maybeline fooh\" width=\"300\" height=\"300\" srcset=\"https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-300x300.jpg 300w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-350x350.jpg 350w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-100x100.jpg 100w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-530x530.jpg 530w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-1024x1024.jpg 1024w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-150x150.jpg 150w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-768x768.jpg 768w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-700x700.jpg 700w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad-550x550.jpg 550w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/137-maybelline-subway-bus-lashes-fooh-ad.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p> <\/p>\n<h3><b><i>Jacquemus \u2013 Paris<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The bags from their latest collection have taken over the streets of central Paris to show themselves off to the world. They got over 2 million likes on the reel.  <\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1904 aligncenter\" src=\"https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194707-300x300.png\" alt=\"Jacquemus fooh paris \" width=\"300\" height=\"300\" srcset=\"https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194707-300x300.png 300w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194707-350x350.png 350w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194707-100x100.png 100w, https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194707-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p> <\/p>\n<h3><b><i>Nike \u2013 Giant Air Max<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A shoe flying through the city, as if suspended from a colossal drone. Physically impossible, but incredible as CGI.  <\/span><\/p>\n<p>These examples show that imagination is the only limit when it comes to FOOH.<\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"size-full wp-image-1905 aligncenter\" src=\"https:\/\/fooh.es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-28-194945.png\" alt=\"nike air fooh \" width=\"294\" height=\"284\"><\/span><\/p>\n<p> <\/p>\n<h2><b>Do people know it&rsquo;s fake?<\/b><\/h2>\n<p>Often not. And that&rsquo;s part of the magic. The \u201cis this real?\u201d effect acts as an emotional hook that multiplies engagement. The viewer watches, analyzes every detail, comments, asks questions&#8230; and ultimately shares.   <\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <i>What matters is no longer whether it is real. It is whether it seems real and excites. <\/i><\/span><\/p>\n<h2> <\/h2>\n<h2><b> For which brands does FOOH work best?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Fashion and beauty: for their strong visual impact<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Technology: communicating innovation<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Entertainment: TV series, movies, video games<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Food and beverages: emotional branding<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Startups: wanting to get noticed without a big budget<\/li>\n<\/ul>\n<p>And in general, any brand that wants to break the mold, be shared, and generate conversation.<\/p>\n<p>How much does a FOOH campaign cost?<\/p>\n<p>It depends on the scope, length of the video, level of detail, and technical complexity. But compared to a physical installation in a city, FOOH can save up to 70% of the cost&#8230; and achieve greater online visibility. <\/p>\n<p>Furthermore, it is reusable content: it can be adapted for different platforms, countries, and times of the year.<\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p> <\/p>\n<h2><b>Why should you consider a FOOH campaign for your brand?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Because real content no longer surprises us.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Because <span style=\"font-weight: 400;\">hyperrealistic CGI <\/span>videos generate conversation.<b><br><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Because the algorithm rewards what is different and visually powerful.<b><br><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Because your brand deserves to stand out, not compete in noise.<\/li>\n<\/ul>\n<div><span style=\"font-size: 15.5px;\"><b> <\/b><\/span><\/div>\n<h2><b> Ready to create something impossible?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In our studio, we combine creativity + CGI + digital strategy to create FOOH campaigns that look real, go viral, and get everyone talking about your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfaf From concept to delivery, ready for social media, we take care of everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Arrange a free, no-obligation video call with us and we&rsquo;ll work together to find the best options for your brand. Click <a href=\"https:\/\/fooh.es\/fr\/reserver-un-appel\/\">\n  \n\n  <strong>HERE<\/strong>\n  \n\n<\/a>  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is FOOH Advertising and why is it revolutionizing social media? We live in the age of infinite scrolling, where thousands of pieces of content compete for a fraction of a second of attention. In this environment, a form of advertising has emerged that is as impactful as it is disruptive: FOOH, or Fake Out <\/p>\n","protected":false},"author":1,"featured_media":2466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"_links":{"self":[{"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/posts\/2624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/comments?post=2624"}],"version-history":[{"count":1,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/posts\/2624\/revisions"}],"predecessor-version":[{"id":2625,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/posts\/2624\/revisions\/2625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/media?parent=2624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/categories?post=2624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fooh.es\/fr\/wp-json\/wp\/v2\/tags?post=2624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}